service categories: branding, marketing
Nike India
Client
Nike India Pvt. Ltd.
Website
The brand assessment answered the following four questions:
Who benefits from the promotion expenses incurred by Nike India? The Indian company or the global entity (Nike Inc.)?
Do promotion expenses incurred by Nike India enhance the value of the global brand ‘Nike’?
Academically, is there a distinction between a ‘brand service company’ and a ‘brand promotion company’?
Based on the India-centric activities, can it be concluded whether Nike India is a 'brand service' company or a 'brand promotion' company?
