service categories: branding, design
Jasmita Paramkusam
The project aimed at creating a new and unique visual identity for the brand 'Interiors by Jasmita Paramkusam' which includes:
Studying and assessing the current trends, inspiration, personal preferences that would inform the creative process
Using our insights from the research phase to translate the findings into a visual "look & feel” to understand the creative direction for the design
Brand’s visual identity guidelines to describe application of the new identity
Creating the final tangible assets including logo suite, graphics and colour variations