service categories: branding, design
Aspire Higher Education,
Blackburn, VIC, Australia
The project aimed at creating a new and unique visual identity for the brand ‘Aspire Higher Education’ (in the education business) which includes:
Studying and assessing the current trends, inspiration, personal preferences that would inform the creative process
Using our insights from the research phase to translate the findings into a visual "look & feel” to understand the creative direction for the design
Brand’s visual identity mini guidelines to describe application of the new identity
Creating the final tangible assets including logo suite, graphics, colour variations and presentation templates